Magnifi
AI financial copilot that finds and compares investment products via natural language
Performance Scores
About This Tool
Magnifi reimagines investment research as a conversation. Instead of navigating Bloomberg's steep learning curve, investors ask Magnifi questions like 'show me clean energy ETFs with low expense ratios and strong momentum' and receive instant, curated results with side-by-side comparisons. The platform covers over 15,000 investment products and integrates with major brokerages for direct execution. Its AI understands financial concepts, risk profiles, and investment goals — acting as a knowledgeable research assistant rather than just a search engine. For advisors and self-directed investors drowning in product options, Magnifi dramatically accelerates the research-to-decision workflow.
Use Cases
- ✓Search for ESG funds meeting specific sustainability criteria via chat
- ✓Compare 5 thematic ETFs on expense ratio, performance, and overlap
- ✓Ask AI to explain the differences between value and growth factor ETFs
- ✓Find fixed income alternatives to a current bond holding
Our Review
Magnifi is an AI-powered investment search and discovery platform that lets you find stocks, ETFs, and funds using plain English queries and compare them intelligently.
Pricing
Pros
- Incredibly intuitive
- Covers huge product universe
- Great for ETF research
Cons
- Less suited for active traders
- Limited charting tools
Key Features
Replaces These Legacy Tools
Best For
Financial advisors and long-term investors researching products
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This review is independently researched by our editorial team. If you visit Magnifi through our link, we may earn a small commission at no cost to you. This helps keep our reviews free and unbiased.