Lofty (formerly Chime)
Best ValueAI-powered real estate CRM with automated lead nurturing and follow-up
Performance Scores
About This Tool
Lofty (formerly Chime) is the leading AI-native CRM designed specifically for real estate agents and teams. Its AI lead scoring system ranks every contact by likelihood to transact within 90 days based on behavioral signals, search history, and communication patterns. Automated follow-up sequences run for months or years with AI-generated personalized messages — so agents never lose a lead to inattention. The transaction management module tracks every deal from contract to close with AI-generated task lists and deadline alerts. Teams migrating from Salesforce or Follow Up Boss to Lofty report 40% improvement in lead conversion rates while paying 60% less.
Use Cases
- ✓Automatically score 500 leads by transaction readiness every morning
- ✓Trigger a 12-month nurture sequence for leads not yet ready to buy
- ✓Get AI-generated task list when a new contract is executed
- ✓Identify which agents need coaching based on conversion data
Our Review
Lofty is an AI-native CRM built for real estate teams, automating lead scoring, follow-up sequences, and transaction management from one platform.
Pricing
Pros
- Purpose-built for real estate
- Excellent automation
- Strong IDX search
Cons
- No free tier
- Setup takes time
- Best for teams rather than solo agents
Key Features
Replaces These Legacy Tools
Best For
Real estate teams and brokerages managing high lead volume
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