Lately

Lately

AI that turns long-form content into dozens of optimized social media posts automatically.

8/10
AI Marketing Tools
paid
Founded 2014

Performance Scores

8
Overall
8.2
Ease of Use
8.5
AI Power
7.8
Features
8
Value
7.5
Support

About This Tool

Lately is a revolutionary AI marketing tool designed to transform long-form content into an array of optimized social media posts effortlessly. By analyzing content from sources like webinars, podcasts, and blog posts, Lately automates the process of creating engaging social media content tailored to resonate with your audience. What sets Lately apart is its continuous learning capability; as it gathers performance data on your social media posts, it refines its approach to ensure that future posts are even more effective. This intelligent content atomization helps marketers and businesses save time, maintain consistent brand voice, and increase engagement across multiple platforms. Lately has made waves in the industry, supporting numerous well-known brands and enabling them to reach wider audiences with less effort. Its user-friendly analytics dashboard provides insights into post performance, making it an invaluable resource for any content strategist looking to enhance their social media presence.

Use Cases

  • ✓Creating engaging social media campaigns from webinars
  • ✓Generating posts from blog articles for increased reach
  • ✓Automating social media scheduling for new podcast episodes
  • ✓Transforming company announcements into shareable posts
  • ✓Developing brand voice consistency across platforms
  • ✓Analyzing post engagement metrics to refine content strategy

Our Review

Lately uses AI to analyze your long-form content — webinars, podcasts, blog posts — and automatically generates dozens of social media posts optimized for engagement. It learns what performs best for your audience and continuously improves.

By The Numbers

  • ◆Lately boasts a user base of over 10,000 marketing professionals
  • ◆Users have reported a 50% increase in engagement on social media posts
  • ◆Notable clients include global brands like Microsoft and IBM, highlighting Lately's versatility and effectiveness.

Pricing

$49/moper user

Pros

  • Unique atomization approach
  • Learns from your data
  • Great for social teams
  • Time-saving

Cons

  • Social-focused only
  • No free tier
  • Smaller company

Key Features

Content atomization
Social AI
Analytics
Scheduling
Brand voice learning
Multi-platform

Replaces These Legacy Tools

HootsuiteBufferSprout Social

Best For

Content-heavy teams wanting to maximize social media output from existing content

Ready to try Lately?

Visit their website to get started today.

Visit Lately

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This review is independently researched by our editorial team. If you visit Lately through our link, we may earn a small commission at no cost to you. This helps keep our reviews free and unbiased.

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