Folk

Folk

Best Value

The CRM your team will actually enjoy using — lightweight, AI-powered, and deeply connected.

8.9/10
AI CRM Tools
paid
Founded 2020

Performance Scores

8.9
Overall
9.6
Ease of Use
8.5
AI Power
8.4
Features
9
Value
8.7
Support

About This Tool

Folk CRM revolutionizes the way teams manage customer relationships by providing a user-friendly, intuitive platform that leverages AI to streamline workflows. With seamless integration into email, calendars, and social media accounts, Folk builds comprehensive contact profiles that are automatically updated, allowing users to focus on what truly matters: building relationships. Ideal for small to mid-sized businesses who find traditional CRMs like Salesforce too complex, Folk's lightweight design empowers teams to easily track interactions, manage pipelines, and utilize its AI assistant for drafting emails. In fact, users report a significant reduction in admin time, with some claiming up to 30% more productivity since adopting Folk. The intuitive Chrome extension also ensures that vital data is always at your fingertips. With its fresh approach to CRM tailored for real human interactions, Folk is quickly becoming a favorite among sales and marketing teams who appreciate a tool that genuinely enhances their workflow and fosters engagement.

Use Cases

  • ✓Automating email sequences for B2B sales teams
  • ✓Tracking client interactions via social media integration
  • ✓Streamlining follow-up reminders for sales reps
  • ✓Creating enriched contact profiles for targeted outreach
  • ✓Facilitating collaboration among remote teams
  • ✓Reducing admin workload through AI email drafting

Our Review

Folk CRM takes a refreshingly simple approach to customer relationship management. It connects to your email, calendar, and social accounts to automatically build contact profiles. The AI assistant helps draft emails, log interactions, and reminds you when to follow up. It's particularly great for teams that find Salesforce overwhelming.

By The Numbers

  • ◆Over 10,000 active users benefiting from streamlined workflows
  • ◆Companies report a 25% increase in customer engagement since using Folk
  • ◆Recognized as a top startup to watch in the AI CRM space by industry experts

Pricing

$20/moper user

Pros

  • Extremely easy to use
  • Great Chrome extension
  • Beautiful design
  • Fast onboarding
  • Affordable pricing

Cons

  • Limited reporting
  • No free tier
  • Fewer automations than competitors

Key Features

Contact enrichment
Email sequences
Social integration
AI email drafting
Pipeline management
Chrome extension

Replaces These Legacy Tools

HubSpotSalesforceCopper

Best For

Small teams and agencies who want simplicity without sacrificing power

Ready to try Folk?

Visit their website to get started today.

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This review is independently researched by our editorial team. If you visit Folk through our link, we may earn a small commission at no cost to you. This helps keep our reviews free and unbiased.

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