The Death of the 10-User Minimum

Legacy vendors invented the "10-user minimum" to prevent small companies from accessing their tools at low price points. AI-native platforms are dismantling this model entirely — and the implications for small teams are massive.

Why Minimums Existed

When software required on-premise installation, dedicated servers, and account managers to onboard customers, serving a 2-person team wasn't economically viable. The cost to acquire, onboard, and support a $99/month customer was often $500+. The 10-user minimum was a filter: only pay attention to customers who will spend enough to justify the cost.