Why Notion is Beating Confluence (And It's Not Close)

Atlassian reported that Confluence lost over 8,000 enterprise accounts in 2025 to Notion. That's not a feature gap — it's a generational shift in how teams think about knowledge management. Here's the usage data that explains everything.

The Adoption Gap Is the Story

Adoption rates tell the real story. Confluence averages 54% monthly active usage across its customer base — meaning 46% of licensed users aren't opening it each month. Notion's equivalent figure: 89%. When people don't use a tool, it doesn't matter what features it has.